Learn how many leads your business needs to meet your monthly sales goal with the calculator below.


  1. Enter monthly sales goal.  $8,300 per month is a good start as this assumes $100,000 per year total sales.
  2. Enter average invoice amount.  If your not sure of this, check your QuickBooks file for this information.
  3. Enter lead closing percentage.  Closing percentage is how many leads become customers.  A lead can be an incoming phone call, email, or walk in customer.  Closing percentage will vary based on industry and sale amount.  If you’re not sure, try 25% as a closing percentage to start.